How it all started

Embark on a journey inspired by the sun-kissed allure of tropical paradises and the sheer magic of coconut-infused bliss. Coco Crush isn’t just a brand; it’s a passionate love affair with the vibrant energy of beachy havens and the sheer versatility of the mighty coconut. Picture this: Vinni, our visionary founder, fusing her two deepest loves – the enchanting allure of natural beauty and the alluring aroma of coconuts. The result? Coco Crush, a brand that breathes life into these passions, with virgin coconut oil reigning supreme as the star ingredient in every product.

Meet our Founder

Meet Vinni, our versatile leader and Chief Creative Officer at Coco Crush. From crafting captivating product labels and logos to spearheading the development of our inaugural website and formulating our stellar products, Vinni is the driving force behind our brand’s unique identity. Before diving into the dynamic world of direct-to-consumer (D2C) brands, Vinni served as a Consultant, applying her problem-solving skills to assist other businesses. Armed with a solid foundation in business and economics, her entrepreneurial spirit was ignited by countless hours immersed in Guy Raz’s inspiring podcasts. Beyond her professional pursuits, Vinni is a passionate advocate for natural skincare.

Vinni Aggarwal

Founder

Why coconut, you ask?

Well, it’s not just a choice; it’s a celebration of the extraordinary. Coconut oil, with its unparalleled versatility and myriad applications, stands as a cherished staple, particularly in the sun-soaked South. It’s a love letter to the land of coconuts, where every drop tells a story. Now, let’s rewind to a moment of serendipity. Picture Vinni weaving through the coconut groves of Thrissur in Kerala, engaged in heartfelt conversations with local coconut farmers. Inspired and moved by their tales, she decided to weave their stories into the fabric of a brand. Thus, Coco Crush was born. 

Coco Crush Promise

Cruelty-free & Veg

Why are we cruelty-free? Because we truly love furry creatures of every kind. That’s why we go to great lengths to make sure that neither we nor our partners do them any harm. That’s 100% non-negotiable.

Dermatologically Tested

How do we know our products are safe? Because all our products are dermatologically tested for safety and irritants by experts. However, your skin could react uniquely to certain ingredients, that’s why we firmly advise everyone to perform a patch test before using any of our products.

Handmade & produced in small batches

We believe in the power of doing as much as possible by hand, which is why we minimize the use of machinery wherever possible. We only use machinery as a part of certain processes for the sake of efficiency or hygiene.

Freshly Made

When it comes to Organic products, freshness is really the key to efficacy. Like all other organic matter, nutrients tend to deplete over time. We source fresh, make fresh, and deliver fresh time and time over. Fresh off our shelves means fresh on your skin, and that’s where the magic really happens.

No Parabens & Sulphates

Do we need sulphates on our skin? No. Why? Because our products are already quite naturally effective, thanks to saponified plant oils and butters. They don’t need additional sulphates or performance enhancers.

No Synthetic Fragrance Oils

What’s that smell? It’s your ingredients at work. The aroma you get a whiff of is a product of constituent butters, botanicals, plant oils, and essential oils. Like nature itself, these natural aromas may change over time, but what doesn’t change is the efficacy of our products.

No Petrochemicals

Do petrochemicals have a place in our world? No. We don’t ever use any filler ingredients in any of our products, we just don’t need them. With us, what you see is what you get – Pure Essentia Extracts goodness!